Web eNews Lead Gen More

Specs & Mechanicals

Need help creating your ad? Wells Media Content Studio can help!
Ad Unit  Dimensions are Width by Height (Pixels) Max File Size
970x250 Website Banner 150 kb
970x90 Website Banner 100 kb
728x90 Website or eNewsletter Banner 100 kb
640x480 Website Banner 150 kb
640x480 eNewsletter Image + Text Ad Ad Builder
560x250 Website or eNewsletter Banner 100 kb
300x900 Website Banner 150 kb
300x600 Website Banner 150 kb
300x250 Website or eNewsletter Banner 100 kb
240x170 eNewsletter Image + Text Ad Ad Builder
200x140 Website Image + Text Ad Ad Builder

We will always confirm receipt of your creative within 24 hours.
If you do NOT receive confirmation, contact 619-584-1100 x120.

General Guidelines

  • Destination URL may not include pop-up windows.
  • Banner ads may not open pop-up windows (using javascript or other means).

Static Banner Ads

  • Must be submitted as .jpg, .png, or .gif.
  • Should be encased in a one pixel dark border. (If borderless, the banner must signify that it is an advertisement and contain the advertiser's name.)

Animated Banner Ads

  • Animation is not supported in any enewsletter ad units.
  • Animation is not supported in the 200x140 Website Image + Text Ad unit.
  • For other ad units, animations may be submitted as .gif or HTML5.
    Note: HTML5 animation must utilize click tag and a destination URL placeholder of {clickurl}.
  • All ads should be encased in a one pixel dark border. If borderless, the banner must signify that it is an advertisement and contain the advertiser's name.
  • Animation should not exceed 15 seconds and may not employ rapid motion or strobing effects.

Sponsored Text Links

  • No all caps, unnecessary caps, exclamation points, ampersands, phone numbers, or words such as "click here."

Offsite Retargeting

  • No 3rd party tags.

Video Banners

  • Video will be hosted on a third-party video hosting service such as Vimeo or Wistia.
  • Any space not filled by the video will be filled by a PNG.
  • The video's thumbnail will be incorporated into the PNG as a fallback for browsers that do not support video.

Dynamic Rich Media Options

Whether your banner contains video, animation, a carousel, parallax, or is data-driven, we can help! Heck, we can even host a responsive, dynamic-scroll super billboard so all eyes are on you! Contact your rep for a guided gallery tour.

  • Allow 10 working days.
  • $275/hour for creative assistance.
  • Most units only require an additional $25 cpm.

Enewsletter Examples

Visit our Newsletter Examples to see real examples of different ad types in all our enewsletters.

Ad Unit  Dimensions are Width by Height (Pixels) Max File Size
300x250 Mobile Site Banner 100 kb
300x600 Mobile Site Banner 150 kb

General Guidelines

  • Destination URL should be optimized for mobile devices.
  • Destination URL may not include pop-up windows.
  • Banner ads may not open pop-up windows (using javascript or other means).

Static Banner Ads

  • Must be submitted as .jpg, .png, or .gif.
  • Should be encased in a one pixel dark border. (If borderless, the banner must signify that it is an advertisement and contain the advertiser's name.)

Animated Banner Ads

  • Must be submitted as .gif or HTML5.
  • Should be encased in a one pixel dark border. (If borderless, the banner must signify that it is an advertisement and contain the advertiser's name.)
  • Animation should not exceed 15 seconds and may not employ rapid motion or strobing effects.
  • HTML5: Ads must utilize click tag and a destination URL placeholder of {clickurl}.

Dynamic Rich Media Options

Whether your banner contains video, animation, a carousel, parallax, or is data-driven, we can help! Heck, we can even host a responsive, dynamic-scroll super billboard so all eyes are on you! Contact your rep for a guided gallery tour.

  • Allow 10 working days.
  • $275/hour for creative assistance.
  • Most units only require an additional $25 cpm.

We will always confirm receipt of your creative within 24 hours.
If you do NOT receive confirmation, contact 619-584-1100 x120.

All ads on Wells Media Group, Inc. platforms must clearly represent the brand, product, service, or company being advertised.