As part of its ‘responsible driving campaign’ motor insurer Co-operative Insurance Society [CIS] announced that it will be supporting RoadPeace the national charity for road traffic victims.
In 2003 more than 3,500 people were killed on UK roads with more than 22 percent of those killed being pedestrians. Sadly, children under the age of 15 accounted for almost 5 percent of this figure.
RoadPeace provides help and support to those who have been injured or bereaved by a road crash. One of the services provided by RoadPeace is a telephone helpline that is open seven days a week offering practical and emotional help. CIS’ financial support will ensure that this important resource will be safeguarded for the next three years.
CIS has shown through it’s existing associations with The Catherine Kenyon Charitable Trust and Brake that it regards its role as a major motor insurer as not just a matter of dealing with claims after losses occur, but also about preventing those losses occurring in the first place. By getting actively involved in initiatives, and showing how the attitudes and actions of individuals can impact upon all lives, CIS’ aim is reportedly to make a real difference where it counts.
Andy Watson, CIS’ general insurance director, noted, “Our support of RoadPeace forms just one element of our ‘Responsible Driving Campaign’. CIS insures over 1 million vehicles and is committed to improving road safety for everyone.
“This new association provides an ideal opportunity for CIS to ensure that those who need vital help and support following a road crash have someone to turn to who can offer them essential information and emotional support and guide them through the complex and confusing procedures that often follow.”
RoadPeace was founded in 1992 by Bridgette Chaudrey, after her 26- year-old son was killed by a red light offender.
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