Massachusetts state transportation officials first got the attention of drivers in June when they posted electronic highway signs that implored Bostonians to “use yah blinkah.”
The latest effort to combine a serious safety message with a touch of humor took place over the Labor Day weekend.
This time the target was distracted drivers. It read: “Put down the phone! Your LOLs and OMGs can wait.”
The state received hundreds of entries in a social media contest that sought creative ways of encouraging safe driving on highways.
The winning entry in the distracted driving category was submitted by Justin Lovell of Whitman, Massachusetts.
Seatbelt use will be the subject on the electronic signs over Columbus Day weekend. “Make yah Ma proud, wear yah seatbelt,” was submitted by a parents group.
Was this article valuable?
Here are more articles you may enjoy.
JPMorgan Sues Customers Over Check Fraud Linked to Glitch That Went Viral 
GE, Shipbuilder HII Reach Settlement on Aircraft Carrier’s Faulty Gears 
The Data Behind Rising Homeowners Premiums: by Peril and by State 
Homeowners Insurance Does Not Cover Cryptocurrency Theft, 4th Circuit Affirms 
Want to stay up to date?
Get the latest insurance news
sent straight to your inbox.