IICRC Offers Extensive Consumer Research

The Institute of Inspection, Cleaning and Restoration Certification (IICRC) is offering its certified firms access to the results of a recent extensive consumer survey focused specifically on the cleaning and restoration industries.

The IICRC-sponsored consumer survey helps certified firms understand trends and perceptions about their professions and how to best market their services to consumers. Issues ranging from consumer concerns about indoor environmental quality to what consumers look for in selecting a professional were studied, and reportedly dozens of meaningful insights were gained.

“This project was approved by the IICRC Board of Directors and conducted under the leadership of the Marketing Committee to provide real value to registrants trying to build their businesses,” said Ruth Travis, IICRC vice-chair and chair of the Marketing Committee. “The entire survey will be available only to certified firms, and contains a wealth of consumer opinions that can help registrants succeed. This is consistent with our objective of trying to provide meaningful guidance to our registrants.”

The survey was conducted by Edge Research, a consumer research firm. Results from the entire survey will be available at no cost to certified firms through the IICRC (www.iicrc.org). Any firm with a current IICRC certification can access the information by going to the IICRC Web site and entering the secure registrants section of the site. Specific instructions and passwords will be emailed to all certified firms. The survey can be printed as a PDF document from the site.