American Modern Marks 50th Anniversary With New Brand Identity, Logo

American Modern Insurance Group, a specialty residential properties and recreational products insurer, announced a new brand identity as part of a transformation to best serve its agent partners with competitive, complementary insurance solutions for their customers.

The rebranding coincides with American Modern’s 50th anniversary of operations.

The company’s new logo features a circle of interlacing ribbons that represent the relationship between American Modern and its partners to provide specialty insurance solutions to round out the typical core coverages.

The company plans to launch a state-of-the-art policy administration system, process simplifications and competitive personal lines product updates to meet changing customer needs.

American Modern traces its roots back to an automobile finance company that evolved into a group of manufactured home insurers established in 1965. The company diversified beyond manufactured home insurance starting with site-built homes in 1989, followed by watercraft coverages in 1990, then collector vehicle insurance in 1993, and motorcycle, ATV and snowmobile coverages in 2000. The company’s revenues have grown from $23.6 million in 1965 to $1.47 billion in 2014.

Source: American Modern