arena naming rights News

State Farm Changes Advertising Direction With NFL, NBA Stadium Deals

One of the sports world’s biggest advertisers, State Farm doubled down last week, buying the naming rights for the home venues of the Atlanta Hawks and Arizona Cardinals. State Farm Arena and State Farm Stadium, commitments of 20 and 18 …

Insurance Firm Buys Naming Rights to Maine Arena

A local insurance agency has bought the naming rights to a new arena in Bangor, Maine, that is scheduled to open next year. The arena will be known as Cross Insurance Center under a $3 million, 15-year agreement between the …