brand reputation News

Product recalls are at the top of consumers’ minds ahead of a busy retail season and following a series of high-profile food industry recalls. Brands often fear the risks and setbacks that come with managing a recall. But recalls don’t …

Boeing Co.’s 737 Max is about to join the list of brands trying to come back from ignominy. Analysts are digging into decades-old safety scares for clues to the future of the jetliner — and Boeing’s finances. There’s the Chevrolet …