Direct marketer AIG Auto Insurance announced it will pilot a Teen GPS Program for policyholders with teen drivers. The program uses Global Positioning System, or GPS, technology to allow parents of teen drivers to monitor the location of the teen’s car and driving.
The program will initially be piloted in Arizona, Illinois, New Jersey, Pennsylvania, South Carolina and Washington.
According to the National Highway Safety Administration, auto accidents are the leading cause of death for 16 to 20 year olds,with roughly 6,000 young lives lost annually.
After installing a small GPS unit, parents can instantly determine the exact location of the teen’s car via the Web or any phone. Additionally,
the AIG Teen GPS Program will automatically send the parent an
email and/or text message if the teen’s car exceeds pre-defined speed limits or is driven too far from a pre-defined location (home, school, work, etc.).
AIG Auto Insurance has teamed with MobileTeenGPS (www.mobileteengps.com) as its technology partner for the AIG Teen GPS Program.
Source: AIG Auto Insurance
www.aigauto.com
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