Insurance Journal Magazine Unveils iPhone Application

SAN DIEGO, CA (November 5, 2009) — Insurance Journal, the world’s leading news source for the property/casualty insurance industry, has launched a new iPhone application, that allows readers to quickly view news and multimedia content published on the magazine’s Web site.

The free iPhone application — now available in the Apple iTunes store – is a first-of-its-kind for the p/c insurance trade publishing industry. The app features an easy-to-use interface allows readers to easily browse national, international and regional headlines and stories. In addition, its specialized browser keeps readers up to date, whenever news breaks on InsuranceJournal.com and gives readers the ability to quickly share content with colleagues and friends

The application also allows easy access to Insurance Journal’s archive of video interviews, with leading newsmakers in the p/c insurance industry and quick access to Insurance Journal’s frequently updated selection of podcasts.

“The iPhone represents an ideal vehicle for Insurance Journal’s brand of cutting-edge newsreporting, on all facets of the property/casualty insurance industry,” said Mitch Dunford, CEO of Wells Publishing, parent company of Insurance Journal. “We know our readers will find the app to be a great way to keep abreast of the stories, videos, podcasts and other content available on our Web site.”

Three of the industry’s top companies have signed on as charter sponsors to support the new iPhone application: Demotech, Inc. is an actuarial consulting and financial analysis firm; Great American Insurance Group’s Executive Liability Division (ELD), which offers independent agents and brokers a specialized facility for Directors’ and Officers’ Liability Insurance (D&O) and related professional liability coverages; and MarshBerry, which offers consulting, acquisition and information services as well as Partner Exchange Networks.

The application can be downloaded from the Apple App Store at www.itunes.com/appstore/

ABOUT INSURANCE JOURNAL
Founded in 1923, Insurance Journal magazine is the nation’s leading source for news and information on property /casualty insurance. With five regional publications offering news coverage nationwide, Insurance Journal meets the needs of national, regional and international readers and advertisers. Insurance Journal is a subsidiary of Wells Publishing, Inc. a business-to-business media company focused on the property/casualty insurance industry.

CONTACT
Mitch Dunford, publisher, 619-584-1100, ext. 123 mdunford@insurancejournal.com